Asia’s fast-changing landscape is fuelling the global recovery, providing exciting opportunities for businesses that can act decisively.
Every day, we are bombarded with headlines and news flashes. Reading these pings, we could all be forgiven for asking “will this year be any different from the last?” Infection rates are hitting record highs, with travel restrictions being further tightened and jobless rates facing a lagged hit. The geopolitical landscape appears as febrile as ever.
Amid the lackluster news flow, it is easy to overlook the profound shifts which are rapidly taking shape. Here in Asia, there are increasing reasons for optimism. Already home to over half of the world’s population and a rising middle class, COVID-19 and geopolitics have accelerated seismic shifts in the region’s business landscape, much of which are structural and enduring. Globalization is giving way to regionalization. Fundamental changes are happening in supply chain approaches, trade pacts, digital and consumption patterns, and financial innovation.
Although COVID-19 set back progress, we have seen the region’s policymakers act decisively to mitigate its impact, protecting economies from their worst ravages. As it stands, Asia is rebounding faster than the rest of the world. Research estimates Asia’s growth of 7.5 percent in 2021, with China and India leading at 8 percent and 10 percent, respectively, spearheading the global economic revival.
Slingshotting the comeback will be the Regional Comprehensive Economic Partnership (“RCEP”). The RCEP is expected to boost intra-Asian trade, which already accounts for half of Asia’s trade volume. With a harmonization in trade standards, RCEP’s added connectivity will bolster a rapidly rising north-south corridor. Supply chain shifts precipitated by US-China tensions on top of the already revved-up engine of Asia’s emerging consumer base will bring about a structural rebalancing of global trade corridors. The East will increasingly be producing for the East. And other advances – including enhanced connectivity within the Greater Bay Area and across ASEAN – will add whirls of vitality.
After all, Asia is in a different place to where it was even a year ago. COVID-19 has wrought structural changes, but it is these exact shifts that are presenting underrated opportunities for businesses. Through a wider lens, I see in Asia new supply chain dynamics and digital innovation creating jobs, transforming skills requirements, and remaking economies.
Experiencing last year’s growing fragility of the international supply chain, those businesses quick to adapt have re-engineered their approach to sustain growth. With the certainty of supply now valued as highly as costs and speed-to-market, supply-chain participants have rebalanced their priorities, focusing on a “just-in-case” model with greater emphases on self-sufficiency and business continuity.
Act now, Act Decisively
A year from now, the world could look vastly different from what it is today, just like how it did in the last 12 months. At the heart of a resurgent Asia will be fast-changing digitalization dynamics against a rapidly evolving context.
For the bold and decisive, it is this backdrop in Asia that provides a unique, broad, and exciting canvas – albeit a fragmented one. No single business player has dominated any sector in Asia as Google, Amazon or Apple have in the US and around the world. Take messaging apps: LINE dominates in Taiwan and Japan, whereas Telegram, WeChat, Signal, and WhatsApp are popular in other parts of Asia. Likewise for e-commerce platforms, ride-hailing apps, and payment wallets.
Recognizing that this gap exists is key – it’s indicative of the potential opportunities that are available. Businesses that act upon what Asia has to offer today will be well-placed to emerge as tomorrow’s leaders. And that reinforces another element: time is of the essence, and the first-mover advantage is real.
Prospective players, then, need to approach this market with an aggressive, dominant-player, and fail-fast-learn-fast mentality. Companies that look to revamp their strategies now while factoring in the profound structural shifts underway will make a meaningful impact.
Success in Asia is unlikely to be straightforward. Much will also depend on extraneous factors, including regional stability, US-China relations, the speed by which the pandemic can be controlled, and how governments implement their public policies. Asia also faces substantial risks in climate change, where public and private sectors’ ability to heed sustainability considerations to generate long-term economic growth will be critical.
Caveats aside, Asia is the beating heart of the world and I have no doubt that it will pump vibrancy back into the global economy. My message, then, is simple: Watch this space, but don’t wait too long to act.
For Asia beckons!
About Benjamin Hung
Benjamin Hung was appointed Standard Chartered’s Chief Executive Officer for Asia in January 2021. He sits on the Group’s Management Team and is the Chairman of Standard Chartered Bank (China) Limited. He is a member of the Hong Kong Chief Executive’s Council of Advisers on Innovation and Strategic Development, the Exchange Fund Advisory Committee, the Hong Kong Exchanges and Clearing Limited’s Board of Directors, and the General Committee of the Hong Kong General Chamber of Commerce. He was previously the chairman of the Hong Kong Association of Banks, a member of the Financial Services Development Council, a board member of the Hong Kong Airport Authority and the Hong Kong Hospital Authority, and a Council Member of the University of Hong Kong.
Photo: Sham Shui Po District, Hong Kong/Joseph Chan